Demographic, personality; and cultural antecedents of self-reported household waste management behaviors among Malaysian, Chinese

Research Paper

Demographic, personality; and cultural antecedents of self-reported household waste management behaviors among Malaysian, Chinese

Yong Yen Yi ^a, Kannan Narayanan ^b,*

a MSc, Faculty of Environmental Studies, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia

b MD, Smart Green Consultancy Sdn Bhd, Kuala Lumpur, Malaysia

A B S T R A C T

There are limited studies in Malaysia on the effects of socio-demographic, cultural, and prominent five personality traits on waste prevention behaviors (WPBs). Study conducted to determine the relationship between those traits, and WPBs among the Chinese community in Sepang district, Selangor state. Malaysia consists of three ethnic communities, namely, Malays, Chinese, and Indians. The Chinese lead most of the pro-environmental movements in Malaysia, which need to be scientifically substantiated. Results were obtained through a questionnaire distributed randomly to 431 Chinese respondents. Gratifying our assumption, 69.6% of respondents possessed a decent medium-level WPBs, and 12.8% had a high level of WPB. Interestingly, gender, education level, and income influenced WPBs. Linear regression analysis revealed that cultural traits rather than well-known prominent five personality traits significantly impacted on WPBs in this population.

Volume 5, Issue 6 (June-July. 2021)

Accepted 8 July 2021